Business Management and Marketing

Please check the Sheffield Hallam University website for the latest information

Course summary

• Study a range of business models and marketing strategies from a variety of sectors.

• Understand how they differ from start-ups to SMEs to established corporations.

• Leverage customer and market insights to develop successful business and marketing strategies.

• Gain real-world experience from placements, internships and consultancy projects.

• Join a hub of entrepreneurs and creatives in our award-winning enterprise centre.

On our BA (Hons) Business Management and Marketing degree, you'll explore the contemporary challenges and strategies you'll need to manage and market thriving businesses, while gaining real-world experience and specialising in your own area of interest. When you graduate you'll enter the job market as a resourceful and adaptive business professional – ready to lead organisations or create your own venture.

How you learn
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

Based in our Sheffield Business School, you'll join a global community where business leaders, researchers and business students all come together to solve problems and make things better.

Our academics are highly skilled professionals who share their industry expertise, research and cutting-edge knowledge in the classroom. And because we have extensive links with the local business community, we can help you find employment as a work-ready graduate.

You learn through:

On-campus lectures, seminars and tutorials
Digital learning platforms
Industry visits and field trips
Independent study
Live consultancy projects
Practice-based learning and group work
Simulated collaborative work environments
Problem-solving workshops
Class debates
Presentations

Key Themes
You’ll learn what it means to champion social, cultural and environmental consumerism through ethical business and marketing practices. At the same time you’ll respond to contemporary market challenges with methodical and collaborative problem-solving techniques.

By bringing together market research, customer insights and competitor analysis, you’ll learn how to develop successful business and marketing strategies. You’ll explore central themes of strategic marketing such as customer experience, digital integration and brand management.

Throughout the course, we’ll encourage your curiosity, courage and ambition as an effective team player who works with others to solve business challenges.

Real-world global application is deeply rooted throughout the course – you'll develop an entrepreneurial, global and inclusive mindset, alongside the digital skills you need to get ahead.

Applied learning
We think the best way to learn something is to do it in the real world. That means putting learning into practice through placements, internships and consultancy projects through our global network of leading businesses.

*Placements
*You’ll have the opportunity to arrange a year-long work placement in between your second and third years. This gives you valuable work experience to prepare you for your future career – and allows you to graduate with an Applied Professional Diploma to add to your CV.

Previous students have worked at globally-recognised brands such as L’Oreal, Chanel and Nintendo as well as not-for-profit organisations and smaller businesses.

You’ll also have summer and winter school opportunities in a variety of locations. Recently these have included France, Germany, Spain and Morocco. You might even be eligible to study abroad for a semester at one of our partner universities in Europe, the US, Australia and beyond.

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

You will be able to complete a placement year as part of this course. See the modules table below for further information.

Year 1:
Compulsory modules:
Contemporary Business Management
Foundations Of Business
Foundations Of Marketing
Understanding People And Cultures

Year 2:
Compulsory modules:
Applied Business Management Practices
Building Customer Value
Managing Business And Financial Performance

Elective modules:
Developing Your Business Idea
Experiential Marketing Events
Foreign Language (French,Spanish,Italian,Chinese)
The Digital Customer Experience

Year 3:
Optional modules:
Placement Year

Final year:
Compulsory modules:
Consultancy Project In Business Management  
Strategic Marketing And Brand Management
Strategy In The Global And Digital Environment

Elective modules:
Consumer Psychology
Contemporary Leadership In Context
Marketing In A Global Context

Coursework, practical