Events and International Festivals Management

Our Events and International Festivals Management degree offers a mix of academic learning and practical experience to help you develop your skills and prepare for a career in events.

This programme provides opportunities to build your knowledge and improve your professional talents. You will learn about Festivals, Sports Events, Meetings, Conferences, and Weddings. Our course aims to enhance your managerial understanding and help you work creatively and innovatively.

You will cover wide-ranging topics including the impacts of Events and Festivals and their legacies. You will also learn about stakeholder engagement, event operations, legacy planning, scoping, funding, and marketing. This will equip you to manage events effectively and understand the global events industry, its strategies, and destinations. You will also study issues related to sustainability.

Our course is 100% coursework, with no exams. This includes innovative industry assessments and events-based assessments. This approach ensures you gain direct experience in areas like event staging and production, event marketing and promotion, project management, safety and licensing, and strategic management.

By the end of the course, you will be well-prepared for a career in Event Management. You will also understand event finances and be ready to make a difference in local economies and community events. The skills and knowledge you gain will help you succeed in managing various types of events.

This degree is perfect for those passionate about events and looking to build a career in this exciting field.

Year One

In your first year, you will explore the basics of Event Management, including the principles of hospitality, tourism, and the impacts of events on local economies. You’ll gain introductory skills in event operations, marketing, and project management, setting the foundation for your studies.

Academic, Industry, and Digital Skills (20 credits)
Niche Marketing and Social Media (20 credits)
Managing Tourism, Leisure and Events Organisations (20 credits)
Hospitality and Guest Service Management (20 credits)
Tourism, Events & Leisure Industry (20 Credits)
Events and Festivals Experience (Placement) (20 Credits)

Year Two

The second year delves deeper into event marketing and promotion, event staging and production, and stakeholder engagement. You’ll focus on developing professional events experience and operational mgt skills, enhancing your understanding of the broader industry context. Practical assignments will develop your ability to plan and execute events.

International Travel Operations (20 credits)
Operations Management for Tourism, Leisure and Events (20 credits)
Professional Placement and Enterprise Project for Tourism, Events and Leisure (20 credits)
Live Events Project (20 credits)
Sustainable Global Tourism and Events (20 Credits)
Research Methods & Field Studies (20 Credits)

Year Three

In your final year, you will focus on advanced topics like legacy planning, funding, and event finances. You’ll apply your learning in real-world projects, gaining experience in safety and licensing and community events. This year prepares you for a professional role in the events sector, emphasizing innovation and creativity.

Festivals, Conventions and Events (20 credits)
Strategic Tourism, Events and Leisure Management (20 credits)
Crisis Management for Responsible Tourism and Events (20 credits)
Global Sport and Tourism Events Management (20 credits)
Independent Project (40 credits)

The programme will be assessed through a structured mix of practical assessments, events, placements, case studies, audits, training exercises, management reports, presentations, essays, event reviews, DVD/videos, vlogs/ blogs, feasibility studies, projects, bid pitches and the opportunity to plan, organise and assess event tours and experiences.

Assessments will wherever possible be designed to develop professional skills as well as developing critical thinking, leadership, events management, guest service and teamwork in preparation for careers in the events . There will be NO examinations on this course.