Marketing Management

BSc Marketing Management brings a strategic focus and emphasis to marketing. This degree helps to shape you as a future marketing leader. A year in industry is central to your learning experience, while the course’s flexibility means that the programme adapts to you and your evolving strengths and interests.

Programme overview
Continuous changes in global markets and technology mean marketing managers need the skills to adapt to a marketing landscape in constant flux. Today’s chief marketing officers need to develop not just short-term marketing plans but longer-term future strategies.

We provide an all-round understanding of marketing, studying key areas including Consumer Behaviour, Marketing Communications and Global Markets. You will study all aspects of Market Research, and gain a practical understanding of how marketing and advertising work in an organisational context. In addition, you will have the option of studying various modules from other departments in the Management School to develop your wider management knowledge and acumen. You are supported throughout by an academic tutor – offering support on academic work and time management.

You will experience a broad range of learning opportunities, with a strong emphasis on collaborative working, that support your personal development as well as your academic skills. You will take two modules designed to help prepare you for and reflect on your industry placement.

In addition, in your first year, you will also study two further subjects from other departments. We call these your ‘minor subjects', which account for two modules of 40 credits each. You can choose from creative modules (e.g. design, film, creative writing), business modules (e.g. entrepreneurship, management, business intelligence), maths-orientated modules (e.g. accounting and finance, economics), social science modules (e.g. sociology, psychology) and even applied computing or languages, amongst many other options.

Your placement in your third year is designed to improve your understanding of marketing and management in practice. Previous students have worked with multinational companies such as The Walt Disney Company, Boots and Nike; others have secured roles with marketing agencies, charities and local organisations.

Your final year allows you to build on your real-world experience and develop a portfolio of work to impress at any job interview.

Key facts
Our careers team includes a dedicated departmental careers coach who works with you from day one, challenging you to think about where you want to work after graduation, and helping you build and develop your CV with the experience it needs to secure a successful graduate position in a sector and company of your choosing.

The University will support you to find a suitable placement for your studies. While a placement role may not be available in a field or organisation that is directly related to your academic studies or career aspirations, all placement roles offer valuable experience of working at a graduate level and gaining a range of professional skills.

If you are unsuccessful in securing a suitable placement for your third year, you will be able to transfer to the equivalent non-placement degree scheme and continue with your studies at Lancaster, finishing your degree after your third year. The University offers a range of shorter placement and internship opportunities for which you will be welcome to apply.

Programme outcomes
This is a career-focused programme that equips you with the marketing and management skills required to lead in a marketing-led business environment. The broad range of modules available throughout this programme allows you to build a degree that makes the most of your strengths and interests, setting you apart from the competition and giving you a real point of difference at interviews.