Business with Marketing

The BSc (Hons) Business with Marketing pathway is delivered by Bayes Business School (formerly Cass), one of Europe’s leading business schools. Part of City St George's, University of London, Bayes is ranked amongst the top 6 business schools in the UK* and 1st in London for Marketing**.

The Business with Marketing pathway provides students with a knowledge of marketing that is grounded in theory and practice.

This degree should appeal particularly to you if you see marketing as being central to an organisation’s strategy. You will gain a broad understanding of business from a marketing perspective and you will explore the extent to which it is central to strategy for many businesses. You will study the techniques and approaches used by businesses to build an understanding of their customers and to target their offerings appropriately.

You will learn about a wide range of marketing issues including the marketing mix, consumer behaviour, branding and advertising. The changing nature of marketing will be an important component of your studies. Marketing is covered both by specialist modules and electives that reflect the variety of the marketing function in contemporary businesses and provide an excellent basis on which to enter a career in marketing.

The Business with Marketing pathway will equip you with core and specialised marketing knowledge along with transferable skills that prepare you for a wide range of roles, such as specialist advertising and PR agencies or within the marketing team of a large organisation.

At Bayes we value sustainable, ethical business and we embed it into our curriculum. That's why we are also a member of the United Nation’s Principles for Responsible Management Education (PRME) initiative, meaning we are well placed to train the next generation of business leaders capable of managing the complex demands faced by business and society in the 21st century. Our entire suite of undergraduate business management programmes have been created to ensure ethical, social, environmental, cultural, and economic considerations are central to your preparation as future leaders in business.

All Bayes undergraduate students will also choose from a range of professional experience modules so that when you graduate you are equipped with the knowledge and experience to make you an attractive candidate to employers. You will also take a career-focused module suitable for your chosen course to help you prepare for entering the job market.

The BSc (Hons) Business with Marketing pathway is available as a three-year degree, or four-year degree for those who wish to take up a one-year work placement sandwich option or to take a sandwich year studying abroad. The four-year degree offers excellent opportunities to gain relevant work experience to prepare you for your career, and to make contacts in the world of business. You also have the option to apply for a study abroad sandwich year at one of our highly-respected partner institutions across the world. In an increasingly globalised business environment this is excellent preparation.

There are six BSc Business Management degree pathways taught at Bayes: BSc Business Management, BSc Business with Finance, BSc Business with Marketing, BSc Business Management with Social Purpose, BSc Business Management, Digital Innovation and Entrepreneurship and BSc International Business. At any time during the first-one-and-a-half years of the degree, students can switch to a different pathway, subject to the availability of places. Some restrictions may apply if the student is spending part of the second year on a study abroad scheme.

*Financial Times European Business School Ranking 2022

**Complete University Guide 2023

You can find extensive information about the modules you can expect to study on this course on our website:
https://www.bayes.citystgeorges.ac.uk/study/undergraduate/courses/business-with-marketing

On the Business with Marketing pathway for undergraduate students, most modules are assessed by a combination of exams and coursework.

The balance of assessment by coursework (assessed essays and assignments) unseen examinations and a final year project will to some extent depend on the optional modules you choose.

The first year of your programme contributes 10% to your final degree classification, the second year 30% and the final year 60%.

Percentage of the course assessed by coursework
The approximate percentage of the course assessment, is as follows:

Year 1
49% written, 0% practical, 51% coursework

Year 2
64% written, 2% practical, 34% coursework

Year 3
53% written, 0% practical, 47% coursework.