Marketing with a Foundation Year

Are you interested in an exciting career in the diverse field of marketing, where your expert knowledge and skills can be used to anticipate customer behaviours, create advertising campaigns, manage brand reputation and influence global product demand? If so, then the BSc Marketing with a Foundation Year degree at Swansea University is ideal.

The Foundation Year is an excellent pathway to gaining essential knowledge and skills, before joining Year 1 students of the BSc Marketing degree within the School of Management. If you don’t attain the necessary grades to enrol on to the BSc Marketing course, the BSc Marketing with a Foundation Year degree is for you.

The Foundation Year is taught at The College, located next to the School of Management. Once you complete this year, you will move to the School of Management building for the remainder of your studies.

Across the four year course, you will develop an understanding in key marketing and management principles whilst honing your marketing abilities through pursuing specialist topics such as consumer behaviour, social media marketing, market research, marketing communications, application development and international marketing.

With this course you will gain the skills needed for a stimulating career as a marketing practitioner and develop the critical thinking to make well informed strategic marketing decisions that make real world impact.

Get ready for exciting career opportunities in a variety of roles including communications, insights, content marketing, customer experience, influencer marketing and digital optimisation.

Why Marketing with a Foundation Year at Swansea?
• Accredited by nationally recognised bodies, such as the leading professional marketing body, The Chartered Institute of Marketing (CIM)
•. The School of Management is accredited by AACSB International, the world’s largest business education association, connecting business schools, businesses and learners, to create the next generation of great leaders.
• Tailor your course to suit your interests and career goals – choose from a huge selection of optional modules
• Get real-world know-how from our world-leading lecturers with unrivalled experience in both industry and academia.
• The Foundation Year will be taught at The College, a state of the art building based on Bay Campus
• The final three years of the degree will be taught at the £22 million School of Management building, located next to The College on Bay Campus
• Marketing at Swansea University is ranked in the Top 50 in the World (QS World University Rankings by Subject 2025)

The foundation Year (Year 0), taught at The College, combines both subject specific and study skill content, to enable successful integration into Year 1 of the Marketing programme.

Your first year of of the degree is made up of all compulsory modules covering key elements of Business Management and Marketing. Compulsory modules are studied by all students on the programme, meaning you are automatically enrolled. Examples of modules include:

Marketing, Managing People, Operations Management, Key Skills for Business, The Global Context of Organisation

Your second year will comprise of a mixture of compulsory and optional modules. You will specialise in marketing specific modules yet also have the chance to explore elective modules from other business disciplines. Examples of modules include:

Digital Marketing, Marketing Research, Business Analytics, International Marketing, Integrated Marketing Communications, Change Management, Critical Thinking in Entrepreneurship, Contemporary Issues in Tourism, Business and Employment Law, Management Consulting, e-Business

Your final year will include the choice between an independent dissertation in the area of marketing, or a group consultancy project, which will include both group and individual assessment.
Examples of modules include:

Sustainability Marketing, Digital Marketing Management, Strategic Sales Management, Strategic Marketing Planning, Contemporary Issues in Marketing

We offer a variety of assessment methods within our programmes. In addition to traditional examinations and essays, examples of alternative assessment include:

• Marketing Plan
• Video for Digital Marketing Proposal
• Application proposal and development
• Sales Proposal

Throughout your undergraduate Marketing degree, you will develop excellent research and analytical skills and learn to present your ideas effectively both verbally and in writing.

For full breakdown of course structure and assessment, please get in touch with us at study@swansea.ac.uk

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing
• AACSB International