Music Marketing, Media and Communication

About the course

Explore the world of digital media and communications, the music business, popular culture, and marketing and PR with BA (Hons) Music Marketing, Media & Communications.

You’ll learn about the rapidly growing fields of digital content creation, writing, storytelling skills, journalistic writing, audience engagement, marketing and public relations. The course also introduces you to how to be a creative entrepreneur in the fast-paced technology and arts economy. Although this course has a strong theoretical and academic basis, it’s highly vocational as well.

Experienced lecturers will guide and mentor your professional development. They’ll support you in your project management and business skills across areas such as globalisation, self-employment, traditional and digital marketing, creative writing, cultural studies, social media, marketing and PR, app creation and various broadcast skills.

You’ll expand your knowledge of broader marketing techniques and their cultural context. You’ll then focus on fine-tuning your specific area of expertise in an area that interests you most, whether that’s in creative writing, digital media or marketing. And, because we know that everyone’s different, you’ll get to choose optional routes. These enable you to specialise and develop your unique area of interest as professional practitioners.

You’ll also have the opportunity to attend guest lectures and gain ‘hands-on’ industry knowledge through unparalleled, exciting work experience placements and internships with music-focused employers. If you’re more interested in exploring entrepreneurial ventures, we’ll support you every step of the way.

The BIMM University Graduate
We make sure that when you graduate, your attributes and skills mirror the employment and creative needs of the music industry – both today and in the future.
We aim to equip BIMM graduates with the following qualities, so they have a long lasting career.

• Employable and Entrepreneurial

• Creative, Collaborative and Connected

• Resilient and adaptable

• Globally Aware

• Professional

• Intellectually Curious

• Self-aware

Students can expect to study the following core modules:

YEAR 1:

• Creative Industries and you 1: Finding your path
• Context and culture of the creative industries
• Introduction to digital media and communications
• Finding your voice
• Popular culture and identity
• Marketing and PR
• The creative entrepreneur

YEAR 2:

• Creative Industries and you 2: Creative Collaboration
• Creativity, Identity and Agency
• Social Media and Digital Marketing
• Critical and creative writing
• Communications techniques

YEAR 3:

• Creative Industries and you 3: Professional Portfolio
• Final Project
• Communication in practice.

A range of optional modules can be selected in years 2 and 3, subject to availability and student demand. Please visit the course information page on the BIMM Music Institute website for a full break down.

Assessment methods are varied and balanced to suit a wide range of students and may take practical, written, portfolio or other form. Students are given the opportunity to work collaboratively with those studying other music related disciplines, representative of the way in which the Music and wider Creative Industries also require collaboration. All written and portfolio assessments are submitted electronically by way of a Virtual Learning Environment and where possible, feedback is delivered in audio and/or video form, as well as written.

Examples of methods used:

• Practical Exams
• Written exams
• Practical coursework
• Multimedia coursework
• Written coursework
• Presentations