University of Huddersfield - Postgraduate Open Day
4 Jun 2025, 15:00
Huddersfield
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Course summary
Why Global Marketing?
With globalisation and instant communications, many businesses are operating in a truly international market. The marketing managers of the future will need to compete on a global scale. This one-year top-up course aims to help you gain the skills and knowledge to get started on a career in global marketing. It could be ideal if you’ve already studied marketing and business.
If you already have a significant level of market awareness and would like to gain a deeper understanding of marketing in an international context we’ll give you the opportunity to enhance your strengths in global marketing and international business.
How will you learn?
You will learn through practical application and delivered lectures, workshops, seminars and group work sessions
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We’ll look at international marketing and business to develop your understanding of the marketing theory and principles within the international and global business arena.
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Studying strategic marketing planning will give you the opportunity to develop your analytical and practical skills in relation to creating presenting and defending strategic marketing plans.
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Cross-cultural studies will help you consider the influence that national culture has on behaviour and the implications of this for organisational design and management.
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You’ll also be able to choose optional modules that interest you to build your own career path. Options include International Marketing, Strategic Management, Global Events and Festivals, and Small Business Marketing.
Reasons to study Global Marketing (Top-Up)
- Previous graduates from this subject area have gone on to work in organisations such as E.ON, Sainsbury's, Haribo, The Body Shop and Redrow Homes.
- Our staff rank in the top three in England for the proportion who hold doctorates, who have higher degrees and who hold teaching qualifications (HESA 2022). So, you'll learn from some of the best.
- Study at an AACSB International accredited Business School. Globally, less than 6% of institutions offering business degrees achieve this accreditation.
Modules
Core modules:
International Marketing
Managing Across Cultures
Strategy in Context
International Business
Option modules:
Choose from a list which may include:
Marketing Undergraduate Dissertation
or
Digital and Social Media Marketing
Strategic Retailing
Environmental Management
E-Commerce
Assessment method
Study and assessments will be based on your choice of modules. Your module specification/course handbook will provide full details of the assessment criteria applying to your course.
Apply by
29 January
This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.
Application codes
- Course code:
- N550
- Institution code:
- H60
- Campus name:
- Main Site
- Campus Code:
- -
- Points of Entry:
- Year 1
Teaching Excellence Framework (TEF)
University of Huddersfield has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
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How to apply
Apply by
29 January
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N550
- Institution code:
- H60
- Campus name:
- Main Site
- Campus Code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - Not accepted
Entry requirements for this course are normally one of the following:
- HND or equivalent programme which includes an introduction to Business and Marketing
- Foundation degree or 120 ECTS.
Find out more about qualification requirements for this course.
English language requirements
If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent.
Read more about the University’s entry requirements for students outside of the UK on our International Entry Requirements pages. https://hud.ac.uk/international/courses-and-entry-requirements/international-entry-requirements/
Contextual admissions
Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.
Our offer-making is transparent, consistent, and equitable.
Whilst we do not use contextual data as part of our decision making, an offer below the publicised entry criteria may be made in exceptional circumstances. This might be where there is evidence supplied by the applicant and/or referee that the applicant’s grades may have been affected by individual extenuating circumstances or in relation to performance at an interview.
Historical entry grades data
This section shows the range of grades students were previously accepted with - learn more. It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
Not enough data available
We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.
Fees and funding
Tuition fees
| Location | Fee | Year |
|---|---|---|
| Channel Islands | £9250* | Year 1 |
| Republic of Ireland | £9250* | Year 1 |
| England | £9250* | Year 1 |
| Northern Ireland | £9250* | Year 1 |
| Scotland | £9250* | Year 1 |
| Wales | £9250* | Year 1 |
| EU | £16500* | Year 1 |
| International | £16500* | Year 1 |
* This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Additional fee information
This information sets out the tuition fee charges for full-time undergraduate students for the academic year 2024/25. This webpage will be updated with 2025/26 tuition fees as information becomes available.
Tuition fees will cover the cost of your study at the University as well as charges for registration, tuition, supervision and examinations. For more information about funding, fees and finance for UK students, including what your tuition fee covers, please see Fees and finance - http://www.hud.ac.uk/undergraduate/fees-and-finance/
If you are an EU or international student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available - https://www.hud.ac.uk/international/fees-and-funding/
Please email the Student Finance Office (sfo@hud.ac.uk) or call 01484 472210 for more information about fees and finance.
Sponsorship information
Please see our website for more information - http://www.hud.ac.uk/undergraduate/fees-and-finance/undergraduate-scholarships/
University of Huddersfield
Queensgate
Huddersfield
HD1 3DH
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Course contact details
Huddersfield Business School - Admissions
Email:hbsmarketing@hud.ac.uk
Phone:+44 (0)1484 472956
Student Recruitment Team
Email:study@hud.ac.uk
Phone:+44 (0)1484 472625
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