International Esports Business & Digital Marketing (with Foundation Year)

INTRODUCTION

Welcome to College of Esports BA (Hons) International Esports Business & Digital Marketing course developing your talent, resilience and identity in the context of the exciting and international world of esports with our unique TRI-Curriculum approach. This course examines esports from several perspectives, namely marketing strategies, content creation, event promotion, and international business.

WHY ARE WE DIFFERENT & UNIQUE?

The College of Esports is a boutique university-level institution for a modern world:

• A world-first in higher education dedicated to the world of esports and gaming.

• Exclusive university-level partner of the British Esports Federation.

• An iconic campus set within Queen Elizabeth Olympic Park.

• Our unique TRI-Curriculum approach.

WHY STUDY THIS COURSE?

This exciting degree combines your enthusiasm for esports and gaming with the contemporary academic subject of digital marketing, allowing you to learn through the lens of your passion. The Foundation Year (Year 0) is the first part of a four-year degree programme. It provides an alternative route for those unable to meet the traditional entry requirements for a three-year degree or are returning to study later in life.

Your modules have been carefully selected to create an enjoyable and engaging journey as well as challenging you as a student. This blend will provide a strong foundation in all that is digital marketing, within the context of esports, and ensure you will be able to apply your knowledge through work experience within the industry from an early stage.

Your modules such as ‘SEO & Digital Marketing’’ and ‘Social Media Management’ are vital subject areas to cover and can be put into practice from year one of your studies. Importantly, the ability to vocationally apply your knowledge into the esports industry from your first year will help to create a strong personal portfolio of evidence to support employability.

As you progress into your second year, modules such as ‘Digital Psychology in Esports’ dovetail perfectly with subjects such as ‘Content Creation’ and ‘Marketing Analysis’ to further enhance your knowledge. These also complement well with the ‘Esports & Social Enterprises’, ‘Esports Business & Events’ modules, as well as your learnings from year one to be able to further stretch your options and opportunities to work and engage.

As your journey matures into your final year, developing your understanding of ‘Managing Esports Online Communities’ and ‘Esports Brand Management’ ensures that you understand how to apply all your knowledge to date. Moreover, our ground-breaking academic discipline of ‘Digital & Online Monetisation’, developed at our institution, helps you understand how to earn from various marketing strategies.

THE AIMS OF THIS COURSE:

• To prepare you for a career in the global esports business or further study with the skills of enquiry, within an evidence-based practice-led, knowledge applied interdisciplinary curriculum and performative research framework.

• To prepare you with the competencies needed to adapt and thrive in life’s continuously changing environments, employment and an increasingly diverse global society.

• To prepare your moral and ethical compass through opportunities to reflect personally and professionally, make an active contribution as global citizens.

College of Esports degrees are awarded by Health Sciences University.

Foundation Year/30 Credit Units:
Academic Skills and Personal Development
Contemporary Issues in Esports
Employability Skills in Esports
Leadership Through Esports

Year 1 - Level 4 / 20 Credit Units
Approaches to Personal and Professional Development in Esports
Social Media Management
SEO & Digital Marketing
Entrepreneurship in Esports.
International Esports Digital Marketing
International Esports Business Environment

Year 2 - Level 5 / 20 Credit Units
Enquiry Based Learning and Research Practice
Digital Content Creation
Digital Psychology in Esports
Esports & Social Enterprises
Esports Business and Events
Marketing Analytics & Intelligence

Year 3 - Level 6 / 20 Credit Units
Research Project
Managing Esports Online Communities
Professional Development Placement
Strategic Entrepreneurship
Esports Brand Management
Digital & Online Monetisation

Modules are subject to change.

To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:

• Course does not award QTS