Cultural and Creative Communication (Taught)

Cultural and creative industries form a central element of the Scottish economy and play a key role in shaping the society in which we live. Art and culture are integral to our daily lives, and the ways in which these are experienced are continually changing. Street performances, galleries, festivals, museums, documentaries or social media: there are so many ways in which audiences can be challenged by new ideas and images.

This interdisciplinary programme is designed to explore the many ways in which creative materials can be brought to public view. With training in business methods and public engagement, and with the option of a practical placement project, the course is ideal for anyone planning to go on to a career in the cultural and creative industries, or wanting to learn more about how culture happens in the modern world.

Why Study Cultural and Creative Communication?

• to learn about and apply theories of cultural and aesthetic communication

• to understand the place of culture and heritage in society

• to explore the relationship between artist and audience, and develop strategies for cultural dissemination

• to acquire more effective communication skills and public engagement methods

• to enhance organisational and management skills

• to gain practical experience of the cultural and creative sector