Fashion Marketing and Management (Professional Placement Year)

A distinctive fashion marketing degree with an emphasis on core business skills and digital creativity.

• Learn core fashion industry insights and benefit from our links with industry.

• Develop theoretical and practical business knowledge while enhancing your creative and digital skills.

• Gain professional recognition through opportunities for further accreditation from the Chartered Institute of Marketing.

Combine your creativity and enthusiasm for fashion with core business and management skills on this Fashion Marketing and Management course.

Our focus is to develop your academic, practical, and aesthetic skills, in preparation for a marketing or business career within the fashion industry.

In addition, you'll have the opportunity to grow as a creative thinker, and develop your skillset and understanding of the wider global environment that supports the digital expansion of brands today.

At Bath Spa, you'll benefit from our close connections with the National Centre for Fashion and Sustainability.

More about the Professional Placement Year
A Professional Placement Year (PPY), traditionally known as a sandwich year, is where you undertake a period of work with an external organisation for between 9-13 months. The placement occurs between your second and final years of undergraduate study. You can engage in multiple placements to make up the total time and are required to source the placement(s) yourself, with support from the Careers team.

<strong>Year one</strong>
You'll be introduced to the broader business and cultural environments that link and inform the fashion industry. You'll start to develop your digital skillset and understanding, and explore how fashion brands communicate.

<strong>Year two</strong>
To accompany the core fashion modules, you'll have the opportunity to choose three modules that support your own career goals, allowing you to focus on media creation, business management, or a mix of both.

In the second semester, you'll have the opportunity to connect with and explore the brand of your choice, giving you an insight into how a business functions, and allowing you to develop your understanding of an employer's needs.

In year two, you'll have the opportunity to engage with live briefs.

<strong>Year three</strong>
This is your Professional Placement Year.

<strong>Final year</strong>
Your final year allows you to focus on projects that support exploration and development relating to the sector of the fashion industry that you'd most like to work in.

At Bath Spa, we pride ourselves on authentic assessments that reflect the realities of the industry. Assignments may include: producing marketing reports, presentations, creating films, time constrained assessments, producing an event, essays, reflective writing as well as both individual and group projects.