September 2025 Entry: please note there is no entry for Year 1 or 2. This course is only accepting applications onto Year 3. If you are interested in Year 1 or 2 entry please take a look at our BA (Hons) Digital Marketing and Public Relations course (P212).
Our professionally-recognised Public Relations and Marketing Communications degree provides the strategic insight, practical skills and industry experience to kickstart your career in the fast-paced and growing industries of digital PR and marketing.
Public relations (PR) and marketing communications are fascinating, fast-moving fields that offer many rewarding career opportunities. Thanks to converged media and the voracious consumer appetite for digital content, they are constantly evolving and on this course you will enjoy frontline professional experience and tuition informed by cutting-edge scholarship.
You can opt to study for an honours degree over four years or an ordinary degree over three years. You will complete a range of modules each year as outlined.
On this course you will:
Experience an unrivalled opportunity to study two closely aligned disciplines: PR and marketing. Organisations often take an integrated approach to communication, bringing together these two disciplines to help drive success. PR manages relationships with a range of stakeholder groups including employees, the government and the media and marketing focuses on relationships with the customer.
Gain practical experience of developing strategic PR and marketing communication solutions for live clients, creating authentic and shareable digital content for a range of social media platforms.
Find out how organisations use video, photography, blogs and podcasts to drive their marketing, and how you can help them do it better. You will undertake original research to inform decision making, and measure the effectiveness of campaigns using a range of analytics and metrics.
Gain a wealth of experience through work placement as well as having the opportunity to study abroad at one of our partner institutions (subject to availability)
Be taught by internationally renowned academics who are actively engaged with the industry. Industry practitioners will see you in action and many of our graduates have gone on to work with contacts that they made on the course
Public relations (PR) and marketing communications are fascinating, fast-moving fields that offer many rewarding career opportunities. Thanks to converged media and the voracious consumer appetite for digital content, they are constantly evolving and on this course you will enjoy frontline professional experience and tuition informed by cutting-edge scholarship.
Year Three
Campaigning and Practice
Advertising and Marketing Communications
Experiential Marketing and Consumer Behaviour
Designing a Research Project
Persuasive Communication
Plus one option
Year Four
Professional Communication Placement
Strategic Marketing Management
Dissertation
Plus one option
Year Three and Four options may include:
Organisational Behaviour
Photography and Visual Culture
Film Festivals
Communication Arts and Activism
Political Communication
Radio and Audio Media
Photography Practice
Pop Music
International PR
Screenwriting
Film and the Family
We use a mix of methods including lectures, seminars and practical workshops. As well as these face-to-face interactions, some modules are delivered online. Each module is supported by a virtual learning resource site. As well as lecture notes, seminar activities, key readings, assignment specifications and discussion forums, additional materials such as videos, radio edits and links to other resources can be uploaded to the site.
The assessment strategy uses a range of methods to support your academic and professional development. These include: essays, reports, presentations, online discussions/postings, exams, reflective diaries, e-portfolios and content production for different media such as video, photography, website, blogs, posts and tweets.
To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:
The following entry points are available for this course:
Year 3:
HND in a related subject with CB in the graded units
We can consider applications to level 3 with suitable qualifications. Agreed articulation routes from Scottish HND programmes can be found here: https://www.qmu.ac.uk/study-here/access-to-higher-education/college-leavers-and-mature-students/
QMU English Language Requirements https://www.qmu.ac.uk/study-here/international-students/english-language-requirements/
This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.
| Location | Fee | Year |
|---|---|---|
| Scotland | £1820 | Year 1 |
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
| Channel Islands | £9250 | Year 1 |
| Republic of Ireland | £9250 | Year 1 |
| International | £9250 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Queen Margaret University Drive
Musselburgh
Edinburgh
EH21 6UU
Visit our website Visit our course page
Email:admissions@qmu.ac.uk
Phone:0131 474 0000
Fax: 0131 474 0001
At Queen Margaret University, Edinburgh
