International Marketing and Business Strategies (Taught)

The International Marketing and Business Strategies MSc provides students with the opportunity to develop a critical understanding of marketing concepts that drive organisational growth and internationalisation. The programme is suited to students who want to think strategically about the relationship between business dynamics and marketing. You will also have the opportunity to pursue an industry-based consultancy project, apply marketing knowledge and skills to real-world cases, and participate in business simulations.

• Study marketing in a strategic context, to gain a broader understanding of how marketing relates to business and management.

• Explore the challenges of the digital economy, networked marketing and platformization.

• Be well-equipped to pursue consultancy roles in the changing international marketplace.