Event Management

This course is designed to prepare you to work in the exciting and diverse global events industry, ranging from large scale music and cultural festivals, corporate events and exhibitions, to small, bespoke social events.

The events industry is big business and vital for economies, communities and individual health and well-being. By studying Event Management, you’ll have the opportunity to learn how to manage events and get the chance to apply theory to practice throughout your course.

Key Course Benefits

• Real-world experience - Gain hands-on experience managing live events. Previous students have worked on major music concerts at the National Exhibition Centre (NEC), National Indoor Arena (NIA) and the Ricoh Arena as well as helping to run overseas activities for the British Council.

• Gain the skills and knowledge necessary for organising successful, memorable and safe events, which means you will also develop a set of highly transferable management skills, particularly in the area of leadership and project management.

• Learn how to apply business principles, such as financial management, marking theory and strategic management to the solution of event management problems.

• Industry insight - Access a range of industry visits and field trips, which has previously included visits to the Echo Arena, Cavern Club and St. Georges Hall in Liverpool, and the Aviva Stadium and Croke Park in Dublin. We also invite experts to speak to our students on a regular basis, most notably through our annual Guest Lecture Week, which often welcomes over 30 speakers, many of whom are Coventry University alumni, who are now leaders in their field.

• Prepare for a future career in event management with a work placement. We currently have links with local, national and international event management companies, such as Eventsforce, Fargo and N200, who have previously provided opportunities for direct work experience, both paid and voluntary.

Year One

This course has a common first year, enabling you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.

If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).

Common first year courses:

Advertising and Digital Marketing BA (Hons)
Business Administration BBA (Hons)
Business and Human Resources Management BA (Hons)
Business and Marketing BA (Hons)
Business Management BA (Hons)
Enterprise and Entrepreneurship BA (Hons)
International Business Management BSc (Hons)
Marketing BA (Hons)
Sport Management BA (Hons)

The main study themes covered on the course are:

Live Event Management
You could be offered the opportunity to undertake real project management and event management experiences2, focusing on group work, planning and execution of an innovative, creative or cultural event, as well as closure and evaluation of the project.

Event Business Management
We cover the core principles and practices of management, but in the context of organising events.

Event Marketing
Covers the principles of event marketing and specifically the application of service sector marketing to the event industry.

Year Two

In year two, you will continue to develop the skills and knowledge you’ve learnt. We do this by embedding the following four principles into the curriculum and developing your:

Technical skills – digital fluency, backed with the right academic knowledge
Study skills – to be an adaptive, independent and proactive learner
Professional skills – to have the behaviour and abilities to succeed in your career
Global awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen

Placement Year
There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

If you choose to do a work placement year, you will pay a reduced tuition fee* of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.

Whilst we would like to give you all the information about our placement/study abroad offering here, it is often tailored for each course every year and depends on the length of placement or study abroad opportunities that are secured. Therefore, the placement and study abroad arrangements vary per course and per student. Request further information about going on a placement or study abroad year.

Final Year
Year three aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from years one and two.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. For full module details please check the course page on the Coventry University website.

*For further information please check the course page on the Coventry University website

This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods include:

Formal examinations
Phase tests
Essays
Group work
Presentations
Reports
Projects
Coursework
Exams
Individual Assignments

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression toward achieving the intended learning outcomes.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• European Foundation for Management Development
• Small Business Charter
• Chartered Association of Business Schools
• Business Graduates Association
• Association to Advance Collegiate Schools of Business
• Principles for Responsible Management Education
• Association for Events Management Education