Business Analytics (Taught)

Unlock the future with our MSc in Business Analytics. Gain the skills to turn data into opportunities, drive innovation, and make a lasting impact in the business world.

This programme is designed to meet the increasing demand for expertise in business analytics across diverse academic backgrounds.

Course features
Completing this programme will prepare you for work as a business analyst. You'll be able to work across various functional areas and industries.

Key programme highlights include:

• development of versatile business analytics skills, applicable across different domains.

• exposure to a range of analytical tools and critical perspectives that inform sound business decision-making

• hands-on experience managing real-life business analytics projects

• an experiential learning approach based in real-world application and engagement with industry practices.

The programme is built upon three interconnected pillars:

Semester 1
Dive into the fundamentals of data science. You will acquire essential skills in statistics and programming. These skills are tailored for business analytics.

Semester 2
Gain a critical managerial perspective. You will explore business analytics projects and their effective management strategies.

Semester 3
Apply your knowledge in the real world. You will critically evaluate analytics in various business domains.

This culminates in an in-depth individual research or consultancy project. You'll delve into the practical application of business analytics.

We believe in a balanced approach that will enhance your employability. These building blocks will form a solid foundation. They will equip you with both technical expertise and project management skills. You'll not only focus on technical know-how, but also on its practical application.

For the latest module information, please visit our course web page.