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Marketing (Taught)

Study level:
Postgraduate

Course summary

Develop key marketing skills and learn to generate innovative solutions to complex challenges.

As part of this course, you’ll:
• Gain a broad overview of marketing and understand how to use your knowledge to help steer business success in a global economy
• Study the principles of core marketing theory such as pricing, place, new product development, promotion, services marketing and competitive advantage
• Develop an understanding of the planning, implementation, and measurement of social media marketing campaigns
• Explore the psychological and sociological aspects of consumer behaviour
• Learn how to manage brands and how to plan and implement effective PR campaigns
• Specialise in a marketing area of your choice for your Postgraduate Marketing Research Project

You’ll have face-to-face meetings with a research methods tutor to help establish your chosen specialist topic for the Postgraduate Marketing Research Project.
Teaching expertise

You’ll be guided throughout your course by our expert academics, who will support you to develop the knowledge, skills and confidence to make an immediate impact on your career.

Bringing your learning to life
This course has a strong focus on employability, and you’ll be encouraged to apply your learning. You’ll critically analyse the efficacy of marketing using genuine case studies and you’ll be given opportunities to relate your study to organisational practices.

Marketing society
You’ll be able to come together with like-minded students in an informal atmosphere through our university's Marketing Society. The group organises lectures, trips and discussions that can further inspire and inform your learning.

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Entry requirements

Applicants should have at least a second class honours degree.

All applications should be supported by a reference, either academic or professional.

English language requirements

Please note the IELTS requirement for this course are IELTS 6.5 with no skill below 6.0.

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.

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