Business Studies and Marketing

Equip yourself with a rich breadth of knowledge in business and management with our flexible Business Studies course. When you choose Business Studies at Stirling, you won’t just be stepping into a leading UK business school – you’ll also open the door to a world of opportunities with the freedom to access subjects from all over the University and, if you wish, combine your degree with one of 17 different subjects. From Spanish to Sports Studies, Psychology to Law, Computing to Accountancy, our flexibility is your strength as you pair your passion with an in-depth grounding in business. This course will grow your managerial expertise and put foundations in place to ensure you continue developing through your professional life. You’ll also learn how organisations are structured, and gain insight into what makes them function best. Speakers from industry visit regularly to complement our own research-led teaching – giving you real-world and rounded knowledge of business and the tools needed to succeed in it. The University has a Riipen license for this course. Through this platform, you can work with global companies on real business problems that are assessed and rated. As you complete more challenges, you build a portfolio. This platform can help you boost your skills, gain career clarity, network with potential employers, and find a job you love.

Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation’s success. The University of Stirling’s Marketing course is ranked 2nd in the UK for Marketing (Guardian University Guide 2022). This is thanks to our research-led teaching and close ties with industry. We understand the need to prepare you for the rapidly shifting landscape of marketing in a digital age of 24/7 connectivity, whilst still exploring the timeless truths that have always underpinned the discipline. You’ll experience how marketing works in a “live” environment, deepen your understanding of what makes businesses tick, and sharpen your skills in research and communication. You’ll also have the freedom to take Marketing as a combined honours course with one of 11 other subjects – creating a tailored degree that will give you an edge in the field you’re most passionate about. We're ranked 1st in Scotland for student satisfaction in Marketing (National Student Survey 2022), and with graduates working for organisations like Adidas, the BBC and Next, Marketing at Stirling is all about ensuring you can truly be the difference in this diverse, fast-paced and infinitely-relevant arena.