Business and Marketing

This course will help you to develop a wide knowledge of the range of business and marketing disciplines, the relationships between them and their application to practice.

Through specific modules you’ll be taught how to determine the impact of organisational, political, social, technological, cultural and ethical factors on the business and marketing environment.

You’ll examine and prioritise issues associated with management of business and marketing activities in a range of global business, industry and social contexts which allows you to understand a wide spectrum of opportunities both within the marketing and business world.

Thus, allowing you to enhance your knowledge on the methods and techniques that are used to develop evidence-based solutions to contemporary business and marketing challenges.

With that knowledge you’ll be able to critically interpret business intelligence and apply knowledge of enterprise management, brands and markets to propose, justify and implement effective business and marketing solutions.

Modules such as the Business Ethics and Social Responsibility will help you develop and apply values, skills, knowledge and behaviours that will enable you to contribute to the development of a just, peaceful and sustainable world.

Key features:

• This course is designed with employability in the centre of the curriculum. Placements are integrated into module assessments; learners will have two short term placement opportunities.

• By integrating the two disciplines of business and marketing, you will learn about both marketing and business subjects giving you an advantage in the global markets.

• Learn in innovative ways through our contemporary content and assessment strategy that aim to increase learners' digital and employability skills (such as from infographics to simulations, TED talks, consultancy reports, and group debates).

• The core modules cover a range of business disciplines necessary to provide the knowledge required to succeed in business.

• Benefit from placement opportunities with local, national and global companies. You’ll be fully supported on your placement applications and during your placement year. Previous students have landed roles in brand marketing at Goodyear Dunlop and Puma, as a sales intern with Tata Technologies and in product marketing at Vauxhall.

• DMU is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner, meaning you can earn exemptions from CIM and IDM professional qualifications in addition to your degree.

For further information on the advanced entry options for this course please visit the DMU website: https://www.dmu.ac.uk/study/pre-edu-2030/business-and-marketing-ba-degree/business-and-marketing-ba-hons.aspx

Year 1
Block 1: Foundations of Global Business in the Digital Age
Block 2: Marketing: Theory and Practice
Block 3: Essential Business Intelligence and Financial Decision Making
Block 4: Entrepreneurship and Business Ventures

Year 2
Block 1: Contemporary Issues in Strategic Marketing
Block 2: Brands and Consumer Behaviour
Block 3: Marketing Practice and Industry Insights
Block 4: Business Ethics and Social Responsibility

Year 3
Block 1: Marketing, Society and Global Impact
Block 2: Choose one from the below:
Digital Marketing for Business Managers
Crisis and Business Continuity Management
Block 3: Choose one from the below:
Managing Customer Relationships
Creative Leadership and Business Thinking
Block 4: Choose one from the below:
Marketing Consultancy Project
Marketing Dissertation

We want to ensure you have the best learning experience possible and a supportive and nurturing learning community. That’s why we’re introducing a new block model for delivering the majority of our courses, known as Education 2030. This means a more simplified timetable where you will study one subject at a time instead of several at once. You will have more time to engage with your learning and get to know the teaching team and course mates. You will receive faster feedback through more regular assessment, and have a better study-life balance to enjoy other important aspects of university life.

A mixture of large group sessions, tutorials, on line resources and formative assessments are used. Students are given feedback throughout the course to develop and improve their technical knowledge, skills and understanding.

Emphasis is placed on the application of technical understanding to case based and impact focused scenarios through the use of assessments.