Business of Games

The BA (Hons) Business of Games is a comprehensive degree that equips students with the essential business, financial, and strategic skills required to succeed in the global gaming industry. The course offers a balance of core business knowledge and a deep dive into industry-specific challenges like monetization models, publishing, and market trends. Through a mix of theoretical learning and practical application, students gain the expertise to excel in game studios, publishing, marketing, and entrepreneurial ventures.

This course is perfect for individuals passionate about the gaming industry who want to understand the business side of game creation, marketing, and distribution. Students who aspire to work in roles such as business development, finance, marketing, project management, or even start their own game studio will find this course invaluable. With the gaming industry continuing to grow exponentially, the course is tailored to meet the demands of a dynamic field, providing both foundational and advanced skills. The opportunity to collaborate with students from Games Art and Design and Games Narrative also ensures a well-rounded perspective, making graduates more versatile and competitive in the industry.

The BA (Hons) Business of Games equips students with the essential skills to navigate the dynamic gaming industry. Covering areas such as marketing, finance, project management, and publishing, the course provides a comprehensive understanding of the business side of game development. Students explore industry trends, revenue models, and ethical considerations, while developing professional skills in entrepreneurship and strategic planning. With a focus on both indie and AAA games, the course culminates in a final major project, where students create a full business plan, preparing them for careers in game studios, publishing, or starting their own ventures.

By the conclusion of the program, students will be able to:

• Create comprehensive business plans and effectively manage game finance.

• Implement effective marketing strategies tailored to the gaming industry.

• Understand key industry structures, revenue models, and global market dynamics, applying this knowledge in project management.

• Navigate the complexities of game publishing, self-publishing, and digital distribution.

Graduates will be ready for roles like business manager, finance manager, marketing strategist, project manager, or entrepreneurs launching their own game-related ventures, with opportunities across gaming and broader creative industries.

Students will benefit from access to state-of-the-art game development suites, and collaborative spaces that foster creativity and innovation. These resources will allow students to experiment with the latest interactive tools and emerging technologies such as AI, ensuring they stay at the cutting edge of the business for games.

Opportunities for Collaboration: The BA (Hons) Business of Games course offers natural complementarity with the BA Games Art and Design course and BA Games Narrative, sharing taught sessions of the "Gender/Identity and Values” and “Launchpad’ units. These units will be tailored to fit the business focus while allowing for collaborative projects between the three disciplines.

Coursework and practical work