Marketing Management (Top-up) | Coventry University

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Course summary

This one-year course is designed to emphasise the latest marketing practices used by successful organisations as they compete in increasingly complex, digital and global markets. It aims to reflect international business practices, cultures and legal frameworks to boost your confidence in dealing with diverse people and organisations around the world.

You will explore how to apply new marketing techniques and interpret knowledge with the chance to assess what is best practice to help find solutions to a wide range of marketing management challenges.

Through a range of mandatory modules, you can expect to develop critical knowledge and competencies in strategic marketing management, public relations (PR) and communications, and digital marketing, enhancing your employability and preparing you for the world of work. At the same time, you will have opportunities to develop your business skills and practice management judgment.

For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.

How to apply

Application codes

Course code:: N55A
Institution code:: C85

This course may be available at alternative locations, please check if other course options are available.

Course options

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Historical entry grades data BETA

This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

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