Business and Marketing (with foundation year)

The foundation year of this Coventry University degree will be delivered from our CU Coventry campus. Course delivery from year 1 of the degree onwards will be from Coventry University campus.

This course aims to provide you with a solid grounding for a professional career across a range of business and marketing sectors.

The foundation year introduces the world of business with a sharp focus on aspects of management, business communications and marketing in a global context. The foundation year creates opportunities for you to develop key business skills and to put theory, both traditional and contemporary, into practice with real-world scenarios. Students who successfully complete their foundation year will then progress onto the Business and Marketing BA (Hons) degree within Coventry University’s Business School.

The degree part of the course focuses on developing your expertise in broader based business management and the more specific function of marketing, which focuses on the key theories and practices across global multi-national organisations, national public and private sectors, SMEs, non-profit, NGOs and charities. It aims to provide a solid understanding of areas such as business planning and management, alongside specialist marketing skills for potential careers in category management, marketing, customer insight, business development, sales and corporate communications.

Key benefits of the degree

• Real world applications - Focus on real-world engagement and authentic assessments in a range of business and marketing situations, with opportunities to work on live projects and case studies from local and international organisations and will also participate in Collaborative Online International Learning (COIL) projects.

• Highly flexible and transferable course options - Degree is part of a suite of Marketing courses that share a common first year, this enables you to gain a broad understanding of business and management concepts and practice before continuing your chosen specialism.

• DigiComm Lab - Access our DigiComm Lab supports and develop your digital literacy skills through using industry standard marketing platforms and software

• Real-world insights and Professional Network Development - Experience presentations and networking opportunities with practitioners, from both global businesses and small, niche advertising agencies, together with both real and virtual field trips.

See our website for further details.

Key foundation year modules include communications, management skills, marketing for business, and global business.

This course has a common first year which enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.

Year One Modules:
In the first year, the curriculum is shared across related courses allowing you to gain a broad grounding in the discipline before going on, in the second and third years, to specialist modules in your chosen field.

Year Two
In year two, you will continue to develop the skills and knowledge you’ve learned. We do this by embedding the following four principles into the curriculum and developing your:

Technical skills – digital fluency, backed with the right academic knowledge
Study skills – to be an adaptive, independent and proactive learner
Professional skills – to have the behaviour and abilities to succeed in your career
Global awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen

Placement Year
There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

If you choose to do a work placement year, you will pay a reduced tuition fee* of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.

Final Year
Year three aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from years one and two. You could also work on a large final project in an area of your interest, with the support of a mentor and your Academic Personal Tutor.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. For full module details please check the course page on the Coventry University website.
*For further information please check the course page on the Coventry University website