International Strategic Marketing (Taught)

Ranked in the QS top 60, the Masters in International Strategic Marketing offers a deep dive into modern marketing principles from a global perspective. Develop critical analytical skills, gain practical experience through consultancy projects, and network with business leaders. Prepare for a dynamic career in strategic marketing with expert teaching staff and comprehensive skills development.

WHY THIS PROGRAMME

• Gain hands-on experience in global marketing through practical consultancy projects, preparing you for strategic roles in diverse markets.

• Learn from expert teaching staff in brand management, consumer behaviour, and digital marketing, ensuring a deep understanding and application of modern marketing strategies.

• CIM logoExpand your professional network through networking events and guest lectures by business leaders, enhancing your career opportunities and industry knowledge. Previous speakers have included the Head of Amazon UK, Microsoft Scotland, and senior managers from a range of industries.

• Explore entrepreneurship through our New Venture Creation Programme, where you’ll collaborate to develop and pitch business ideas, applying strategic marketing principles to real-world scenarios.

• Develop practical skills and theoretical knowledge to excel in strategic marketing, integrating real-world insights and innovative approaches into your professional toolkit.

• Benefit from our personalised skills development programme, designed to balance academic learning with employability skills, helping you reach your full potential and achieve your career goals.

• Adam Smith Business School is triple accredited.

PROGRAMME STRUCTURE
You will take: nine core course, three optional courses and a dissertation.

Reflecting, evaluating and presenting are facilitated at every stage by simulations, real life case studies and scenario investigations.

You will also be given the opportunity to pursue in-company projects and carry out consultancy work and take part in business simulations.

Core courses
Global Business Environment
Global Consumer Behaviour
Global Perspectives in Marketing Ethics
International Services Marketing
International Strategic Management
Marketing Communications Strategies and Tactics
Marketing Research
Strategic Marketing Management

Optional courses
Data Science for Marketing Analytics
Digital Marketing Strategy (Specialist)
Export Marketing
International Brand Management
Marketing and Emerging Markets
Retail Marketing
Strategic Marketing Consultancy