Strategic targeting, sensible pricing
Email marketing consistently defies the odds when it comes to engagement, influence, and results. When you combine that with the high trust and broad reach of UCAS, it’s a recipe for success. Our precision targeted emails, based on highly segmentable data sets, are one of your most direct routes to market.
9% of those that we emailed during Clearing went on to enrol with us - to be able to track that return is invaluable
Reach over 3 million active subscribers
- Hyper target your audience using filters ranging from applicant location, to predicted grades and course selection.
- Get immediate results based on direct engagement at your chosen time and date.
- Align your brand with the highly-trusted UCAS voice.
- Increase brand awareness or drive immediate sales, with strategic email campaigns over the short and long term.
Unrivalled engagement rates
Our audiences are uniquely engaged with the emails we send. That’s because we ensure they’re relevant and well-timed, plus we don’t send too many. Our experts will select the best time for your email to help you achieve your goals.
Universities and colleges
- Impressive 46.4% email open rates (August 22 - July 23)
- Over 3.2m unique opens and 182k unique click-throughs (Aug 22 - July 23)
- 6.85% average conversion rate from email to application (2023 entry PAD campaigns)
Commercial brands
- 56.0% email open rates, with some months, reaching a 62% open rate benchmark (Aug 22 – Jul 23)
- Over 7.2million unique opens (Aug 22 - July 23)
- 371k unique click throughs (Aug 22 - July 23)
1. Standalone email campaign
2. Dynamic email campaign
3. Journey email creation
Design a trigger-based automated campaign with multiple stages and messages, to deliver a seamless experience through every stage of the journey, from awareness to taking action.
On-demand performance data in one place
As part of any digital campaign, you’ll get access to TapClicks, our online dashboard where you can view your performance at any time. This is provided automatically for any campaign you run with us, free of charge.
With daily performance updates, you’ll have the most up-to-date information available when it suits you.
You can view online, or download different reports to PDF, CSV or PPT, by channel, chart/table or as a whole – a quick and handy way to present the results visually and share achievements with your colleagues.