The only way to find out why students did (or didn’t) choose you.
Each year, we ask applicants to respond to a survey after replying to their offers so you can understand what they think.
This means our data captures offer-holders' thoughts and feelings at the exact moment they make their decisions - so you can discover what students thought at the moment that mattered.
Student Decision Reports are available from July each year, after applicants have replied to any offers they received.
Your report shape and size will depend on the volume of replies from your applicants - the more responses, the more detailed the reports. We'll let you know how many responses you received and the associated pricing.
You can also benefit from additional insight on the findings, using our knowledge of the cycle, trends and your provider to create bespoke recommendations. Find out more about our Consultancy Team or take a look at our competitor package below.
Every year – just after they accept or reject their main choices – more than 100,000 applicants answer these questions and more.
Packed with qualitative and quantitative feedback, the Student Decision Report is the basis of a truly insight-led recruitment strategy that can help you decide where to focus your resource next.
Provided yearly with the same question set and brought to life through easy-to-understand word clouds and other methods, our expert inights show where you can take action.
With our unique access to students – there’s no other report like this.
'It’s become an embedded habit – every year we wait for it to arrive and there’s a full-on check, down to subject level. We review our approach using the feedback: we don’t assume we know the cohort – student recruitment is about listening to students.’
"It is particularly useful to have the competitor benchmarking to highlight our strengths and/or areas where we are underperforming in terms of factors important to our prospective students."
Elevate your competitive edge and stay ahead int the dynamic landscape of higher education by harnessing the power of data-driven insights from UCAS.
Packed with qualitative and quantitative feedback exclusive to UCAS, the report lets you see what offer holders are really thinking, identify trends, and see how you compare to cometitors.
We'll also highlight your strengths and weaknesses and give actionable, data-led recommendations.
"Continued correspondence from the university before or after applying is extremely important in portraying their enthusiasm for potential applicants and attendees."
"I found the staff quite cold and not very enthusiastic. Having said this, the facilities were amazing."
Contact us to see an example Student Decision Report and talk about the filters and segments that will answer your questions.
Being ISO 27001 certified means we adhere to the highest international standards for information security management. At UCAS, this certification underscores our commitment to safeguarding the sensitive data entrusted to us. It assures our clients that their information is handled with the utmost care and protection. Our certification not only ensures compliance but also signifies our dedication to maintaining the integrity and confidentiality of data.