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    UCAS Media service

    Strategic marketing services to reach future university students

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    UCAS insight series visual showing young people preparing for university and the early decision‑making journey brands can engage with.

    How can brands reach and engage future university students?

    Each year, over 550,000 young people in the UK prepare for university, researching the products and brands that support student lifestyle. Our upcoming insight series shows how brands can connect with future students and stay relevant during decision-making.

    Episode one: The power of early engagement
    Reach students before university starts

    Episode one explores when future students begin making purchase decisions and the key moments for brand engagement. It shows how brands can build trust early and earn a place on students’ packing lists.

    Watch episode one now  Get in touch

    Helping brands reach future university students

    Read our blog posts

    Our blog shares insights on how brands reach and engage future university students. Discover student behaviour, decision moments, and ways to stay relevant before they arrive on campus.

    Understand the student cycle

    The journey to university is shaped by key decisions that influence student choices. Understand when to connect with future university students as they research, plan, and prepare for university.

    See the student cycle

    See the brands we work with

    Our case studies show how brands engage future university students at key decision moments. Discover how early engagement builds trust and long-term brand relevance.

    View case studies

    Pattern reflecting UCAS' Student Panel service

    How well do you understand future university students?

    Get closer to what students really think and need with the UCAS Student Panel.

    It gives brands direct access to insight from future university students, helping you challenge assumptions, reach the right audiences and strengthen your strategic thinking.

    Discover UCAS Student Panel

    Reach future students at the moment decisions are made

    UCAS supports over 1 million young people each year as they make decisions about university.

    Using verified UCAS data and a media ecosystem built around the application journey, we help brands reach, influence, and stay relevant with future university students as they research and prepare.

    Let's talk

    Five students socialising on a city bench, one using a smartphone — a real-world glimpse into how next-gen consumers connect and engage, offering brands insight into reaching student audiences through mobile and social platforms.

    Stay informed on how to reach future university students

    Get the latest insights to help brands reach and influence future university students as they research and prepare for university lifrstyle.

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