Multichannel campaigns
Reach the right students on the right channels. We’re one of the biggest education sites in the UK – we're ahead of Google when it comes to students seeking information about higher education options.
Information and advice pages
Multichannel campaigns
Reach the right students on the right channels. We’re one of the biggest education sites in the UK – we're ahead of Google when it comes to students seeking information about higher education options.
Next steps: UCAS report on LGBT+ students
Each year, 40,000 LGBT+ students apply to UK higher education.
Outreach Evaluator
Make the most of Outreach Evaluator to track groups of individuals into the higher education system using our data. Get evidence of return on investment for brand awareness, engagement, widening participation and outreach activities.
Overview of UCAS Tariff Points for Apprenticeships
For the 2026 cycle, we are introducing a new Tariff points structure that now includes Level 3 apprenticeships alongside A-levels, T Levels, and other post-16 qualifications. These changes aim to support apprentices' progression to higher education by creating a unified system that helps universities and colleges evaluate apprenticeship qualifications against traditional academic routes. This guide provides an overview of the recent changes, including the new calculation method, key points for providers, and the impact on apprenticeship pathways into higher education.
Progression pathways
Watch our videos to find out about the new and non-traditional qualifications an increasing number of students are using to enter higher education.
Progression pathways 2017
Read our report and watch our videos to find out about full-time undergraduate degree pathways through higher education, including degree and higher level apprenticeships.
Project next generation: China adviser report
This report provides insights into the decision-making process of China students as they consider higher education and career options.
Project next generation: USA adviser report
This report provides insights into the decision-making process of USA students, aged 13-16, as they consider higher education and career options.
Provider Pages
Get your brand in front of students and their influencers with our Provider Pages. Millions of students come to ucas.com to research their choices – you can put your university or college front and centre from the very start of their journey to higher education.
Qualifications advice for international advisers
This guidance is for any advisers (school counsellors, agents, IECS etc.), and other centres based outside the UK, who advise potential undergraduate applicants to higher education (HE) courses in the UK.
Scholarships, grants, and bursaries: Widening participation
Widening participation aims to support and encourage students whose personal circumstances put them at a disadvantage when pursuing higher education. Universities and colleges offer dedicated scholarships, grants, and bursaries as part of this.
SPA archive documents
Supporting Professionalism in Admissions (SPA) was an independent and objective voice on UK higher education admissions to promote professionalism, fair admissions, and access to higher education.
Students with individual needs
Higher education is an inclusive environment where support can be provided to help you study. Find out more.
Study skills guides
We've produced a series of study skills guides to help you successfully make the transition to higher education.
Studying in Welsh
Studying higher education in Welsh can offer lots of career options – not just in Wales but further afield too. Find out more.
Supporting care experienced students
Students who have spent time in care are entitled to support to help them access higher education. Here are some practical ways you can support care experienced students research their options and prepare for their next steps.
Supporting children from UK Armed Forces families (Service children)
If a student's parent(s) or carer(s) is serving as a Regular or Reservist in the UK Armed Forces, or has done so in the past, their experience of going to university may be different to their non-Service peers. This guide explains how you can practically support Service children along their journey to higher education.
Supporting disabled students
More than one in four students who apply through UCAS each year share a disability. Disabled students are entitled to reasonable adjustments to ensure they can access higher education, and they will find a variety of support available.
Supporting displaced students (refugees, asylum seekers, and those with insecure immigration statuses)
Knowing how to support displaced students can be challenging, especially if their immigration status is insecure or due to change. We have worked with expert organisations to clarify practical ways you can support displaced students' aspirations for higher education.