Marketing and Business Management (R84)

Ready to make your mark in marketing and business? This degree provides an innovative introduction to the business world and equips you with the sought-after knowledge and skills needed for success in marketing. You’ll delve into key marketing concepts, learn how businesses create effective strategies, and discover how marketing integrates with essential functions like human resources, accounting, and finance. You’ll also gain valuable insight into how organisations think and operate, how they’re managed, and the external environment they navigate, including the ethical and legal responsibilities they face. With this degree, that's accredited by The Chartered Institute of Marketing, you'll be ready to tackle the complexities of modern business and drive success in any setting.

Key features of the course

• Develops your ability to apply and evaluate marketing theories and techniques.

• Examines the role of digital technology in developing local and international marketing strategies.

• Explores and analyses the interdisciplinary nature of business management, and the role of marketing management in organisations and society.

• Equips you for a wide range of employment opportunities across all sectors

This degree has three stages, each comprising 120 credits.
You’ll start Stage 1 with an introduction to business and management and the essentials of marketing. You’ll also choose one module from a variety of related subjects.
Next, in Stage 2, you’ll study how insights from consumer behaviour support creativity and innovation within organisations to pursue contemporary opportunities and meet global challenges.
Finally, in Stage 3, you’ll study strategic decision making and how entrepreneurial organisations utilise branding and integrate digital marketing communications to achieve success