Marketing with Digital (with Foundation Year)

Marketing stands on the cutting edge of those professions required to adapt to a constantly changing environment, and there is an increasing need for graduates in this area to have an in depth understanding of the role of digital marketing, data analytics and targeting. Our integrated Marketing with Advertising and Digital Communications degree has been designed to fit the study of marketing firmly into a social science context and to prepare students for work in a dynamic, data-driven, and increasingly online world.

The degree starts off with an introductory year into marketing and the digital world, which will equip students with the foundational knowledge they need to explore the discipline in-depth in subsequent years.

Our course equips you with the skills you need. You can apply your knowledge through consultancy projects via our Business Solutions Centre, or further enhance your employability with a year-long placement. You can enhance your employability further by undertaking a placement year. Based in the capital city, you will benefit from LSBU Business School’s links and connections.

Foundation Year
• Apps and Applications
• Academic Development
• Business Communication and Culture
• Problem-solving for business
• Data-handing for Business and Marketing
• Introduction to Marketing
Year 2
• Principles of Marketing
• Marketing in a Digital World
• Finance and the Economy
• The Discovery Project
• Management and Organisations
• Data for Decision Making
Year 3
• Understanding the Consumer
• Your Marketing Career
• Integrated Contemporary Communications
• Marketing Research and Digital Analysis
• Marketing the Customer Experience
Plus one option from:
• The Digital Economy
• Media Relations
• Fundamentals of Project Management
Year 4
• Placement Option
Year 5
• Global Marketing in the Digital Era
• Managing Products and Brands
• Marketing and Digital Strategy and Planning
• Applied Project
Plus one option from:
• Strategic Marketing Channels
• Social Responsibility and Ethics
• Contemporary Issues in Digital Marketing
• Volunteering