Sports Business Management

Immerse yourself in the business side of sport, studying events, sponsorship, entrepreneurship, and more. Benefit from an applied degree, strengthening your knowledge, understanding and experience in different business sectors.

You’ll graduate industry-ready thanks to work projects, and top additional qualifications, including the CIM Level 3 Award in Marketing Principles (additional fees apply).

Focus on gaining practical experience, with everything from your modules to your assessments designed in line with industry, to ensure you hit the ground running once you graduate. You could find yourself leading an assessment centre on campus, or pitching an idea for a new start-up with the help of our innovation, careers and enterprise team. You’ll develop the business skills and experience that employers are looking for.

Everything you’ll study has been informed by industry. You'll learn how to succeed in a broad, resilient and exciting industry. Whether that’s in events, marketing, and facility management, or even as an app developer or a business-leader, career opportunities are diverse.

CIMSPA-endorsed

This programme is endorsed by the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA), and aligned to ‘General Manager’ (Exercise and Fitness, Sport Development and Leisure Operations Specialisms) professional standards.

Following enrolment, Hartpury University will pay for you to have Student Membership of CIMSPA. Depending on your selected modules, you could also gain Professional Certification as a CIMSPA endorsed General Manager.

Our modules are developed regularly to reflect student and industry demands, ensuring you’re well prepared to enter skilled employment on graduation. The majority of courses are comprised of both compulsory and optional modules, the latter of which you'll be able to choose from to suit your interests and career goals. Most courses also include work placement learning, to help you gain essential experience for your future.
Compulsory modules include: Personal and Management Development, Introduction to the Sports Industry, Introduction to the Principles of Marketing, Understanding Business Economics and Financial Information, Contemporary Issues in Sport Management, Research in Professional Practice, Professional Project Experience, Sport Research Project. Modules are sometimes subject to change. Optional modules change each year - you can attend introductory sessions before deciding which ones to study.