Digital Marketing

Learn to leverage online marketing tools, plan and deliver outstanding digital marketing strategies and campaigns. As a student on this course, you'll be at the forefront of the technological revolution, using data-driven decision-making to create marketing campaigns that deliver results. With a focus on creativity and digital skills, you'll gain the knowledge and experience needed to develop demand for products and services, build relationships with customers, and grow companies.

The field of digital marketing is still in its infancy, and with the rise of affordable digital tools, a new generation of digital-savvy marketers is needed to create and manage ways to engage audiences. This course combines the two strands of marketing and digital technologies to provide a semi-technical approach to sustainable, ethical marketing.

As a graduate of our BSc (Hons) Digital Marketing course, you'll be prepared to take on the exciting new roles that are emerging in the field. According to a report by Cognizant, there will be at least 21 new roles in digital marketing in the next 10 years, including roles like 'Loyalty Engineer' and 'Data Ethnographer'. With the marketplace in high demand for professionals who can leverage the power of digital marketing via mobile devices, social networks, graphic design, and the web, this is an exciting time to be a digital marketer.

Our "tribrid" approach combines the development of your creative, technical, and business talents to empower your career as a digital marketer. With a focus on industry opportunities, you'll gain the skills to understand the complexities of modern business and align digital marketing with business objectives and strategies.

Join our digital marketing course and become a digital marketing expert with a unique set of skills that will set you apart in the job market. With a projection for significant growth in the employment of marketing managers in the coming years, your sustainable career success starts here!

Why study this course?

• Focus on digital marketing concepts and techniques and gain an understanding of the technologies that underpin them

• Create engaging and interactive multi-channel digital marketing campaigns

• Set yourself up for agency, in-house or self-employment

• Design, deliver and evaluate strategies and campaigns from end to end.

Career pathways

There are a host of jobs and roles for digital marketing graduates, these include, but are not limited to: marketing executive, advertising planner, social media manager, public relations officer, events manager, digital marketing, manager, account manager and SEO specialist.

For more information, please visit our website.

You'll explore digital marketing basics, marketing data analysis, consumer behaviour, web design, photography and video, digital creation and social media marketing. For more information, please visit the course page on our website.

You will be continually assessed throughout the course using a variety of methods including oral assessment, portfolio, practical assignments, presentations, critique, reflective written documents, and industry-focused reports. Formative assessment will be used throughout the modules to assess progress, while summative assessment will take place in the latter stages of each module. For more information, please visit our website.

To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:

• Course does not award QTS