Business and Management (Marketing) - Professional Placement Year

Develop your marketing knowledge and ideas and explore your creativity in this CIM-accredited Business and Management course.

• Develop a broad base of specialist marketing skills including social media marketing and branding.

• Choose either a ten-month or ten-week work placement and apply what you’ve learned in the real world.

• Join our exceptional community of close-knit students and supportive and experienced academic staff.

From creating attention-grabbing ideas to harnessing the power of influencers, this hands-on Business and Management course will develop you into an effective marketeer.

Explore the strategies behind some of the best marketing campaigns and develop the toolkit to take your ideas to the next level. Work with industry-leading, creative and dedicated staff in our close-knit Business School.

Whether you’re a Marketing Director in the making or a budding entrepreneur, our Business and Management (Marketing) course will give you a good grounding in the theory and practice of modern marketing.

More about the Professional Placement Year
A Professional Placement Year (PPY), traditionally known as a sandwich year, is where you undertake a period of work with an external organisation for between 9-13 months. The placement occurs between your second and final years of undergraduate study. You can engage in multiple placements to make up the total time and are required to source the placement(s) yourself, with support from the Careers team.

In your first year, you'll gain a broad understanding of today’s business environment – from the context that organisations operate in through to trends in economic thinking and the importance of data in business. Modules will cover topics such as organisations and the business environment; economics and globalisation and managing data.

In Year 2, focus on the inner workings of businesses and use business techniques to solve problems and start developing the skills that employers look for. Modules cover key themes including creativity and innovation in business. At the end of the year, you can choose to embark on a ten-month business placement or a ten-week summer placement - applying what you’ve learned so far in the real world.

During your final year, you'll develop and explore your business learning and focus on the role of international marketing management. Undertake an in-depth business research project in marketing. You’ll also have a chance to set up a business on your own or with fellow students. Other topics to explore include: managing sustainability; organisational strategy; new trends in management; creating and hosting festivals and events; and strategic human resource management.

You'll be assessed in a wide range of ways that will test your business knowledge and management skills. These could include presentations, work related projects, group-work, computer based simulations, podcasts, examinations, essays, videos and business reports.