Marketing and Business Management

Begin your career as a professional marketer and manager, ready to excel in the work place. Study our CIM-accredited Marketing and Business degree and develop your professional marketing knowledge and skills.

Focused on preparing you for work, this degree gives you a thorough grounding in marketing and business. You'll learn how to understand different markets, manage customer relationships and communicate your brand strategy effectively.

Successfully completing the course takes you partway towards a professional Chartered Institute of Marketing (CIM) qualification.

Outstanding work placements & study abroad options

There's an option to go on a work placement and gain valuable industry experience, and you can choose to study overseas. Using our outstanding industry links, you will learn how businesses really operate through expert guest speakers, projects tackling real life business problems, work placements, campaign pitches and offsite visits.

You'll work on projects for organisations such as:

• Royal Bank of Scotland (RBS)

• British Telecom (BT)

• Heineken

• Michelin

We aim to make you a highly effective marketing manager and prepare you for an impressive career. You'll graduate with a passion for innovation, teamwork, creative thinking and the ability to solve any business challenge.

A flexible degree

You can tailor your studies to suit your interests and career plans.

This flexible degree is part of a larger portfolio of 12 courses covering business, accounting and marketing.

Top 3 in Scotland for overall student satisfaction

Our Business Management courses ranked top 3 in Scotland for overall student satisfaction (NSS 2023). Plus, Abertay is widely regarded as THE place to come for high quality teaching. But don't take our word for it:

• Scotland's Top Modern University - Student Satisfaction (National Student Survey 2023).

• UK University of the Year 2021 - Teaching Quality (The Times/Sunday Times Good University Guide).

• UK Top 10 - Student Satisfaction & Teaching (Guardian Good University Guide 2021).

Year 1 core modules (subject to change over time) - ANF101 Introduction to Accounting; BMT103 Managing People & Ideas; BMT107 Introduction to Marketing; SOC103 Sociology of Media. You will also be required to select one option and one elective module. For detailed module information please check our website.

Assessment varies substantially across modules. Some modules, particularly where there is professional accreditation, have more traditional assessments such as exams. However, where we can, we like to vary the types of assessment. Therefore students can expect to create presentations, videos, posters, reports, research outputs, practical exercises, strategic papers, design processes or products and so on. As the programme has multiple options, students will be able to experience a wide range of assessments.