Heriot-Watt University
Riccarton
Edinburgh
EH14 4AS
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Course contact details
Admissions Office
Email:studywithus@hw.ac.uk
Phone:0131 451 3376
Marketing (Accelerated)
- MA (Hons)
- 3 Years
- Full-time
- 14 September 2026
- Undergraduate
- Edinburgh Campus
Course summary
Edinburgh Business School ranked 1st in Scotland and 4th in UK for marketing in the National Student Survey 2020. Our degree is characterised by three themes which will prepare you for a marketing career of the future - global, digital and sustainable.
The MA (Hons) Marketing degree at Heriot-Watt University’s Edinburgh Business School is designed to develop key knowledge and skills related to professional marketing practices.
The courses you take on this degree will provide you with the platform to thrive in both academic study and the professional practice of marketing.
Your learning will focus on three central themes that we believe will be key for future marketing professionals:
• Global marketing
• Digital marketing
• Sustainable marketing
Teaching on MA (Hons) Marketing is led by our internationally respected faculty who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practice from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.
As your studies progress through Years 1, 2 and 3 of this accelerated MA (Hons) programme you will study an increasing number of specialist marketing courses.
Specialist marketing courses
Leading academics from Edinburgh Business School have worked with business leaders to craft six exciting new marketing courses to ensure your learning is future proofed, and which align with the Chartered Institute of Marketing’s accreditation criteria.
Global Strategic Marketing
This course teaches strategic marketing techniques for a global context. You will learn how to conduct competitor analysis, market segmentation, forecasting, and product portfolio analysis.
Marketing Insights
This course will teach you how to conduct and analyse market research, and gain useful insights for specific business situations. You will explore the processes and methods of data collection and understand the techniques and applications used to analyse data and gain insights.
Responsible Marketing
On this course you will assess the tensions and complexities in marketing and consumer behaviour, and examine the current debates around the benefits, harms and unintentional consequences of marketing and consumer actions today, with a core focus on sustainability.
Branding
On this course you will explore the theory of brands and branding You will assess how branding theories are applied in marketing strategies and learn to take a strategic approach to branding.
Future Issues in Marketing
On this course you will learn to assess and identify emerging global market trends and utilise a toolkit of marketing theory and principles to scrutinise these trends.
Digital Analytics for Marketing
On this course you will examine how digital analytics inform search engine marketing strategy and website design. We will demonstrate how analytics tools work and how they can be applied to monitor marketing performance.
Marketing project
As part of this degree, you will spend time working in the marketing industry and put your developing knowledge into practice to gain further understanding that will be beneficial to your future career.
How to apply
Apply by
14 January
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- M13Y
- Institution code:
- H24
- Campus name:
- Edinburgh Campus
- Campus Code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
UCAS Tariff Not accepted
A level ABB - AAA
to include Accounting, Business, Economics or Maths.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) DDM
in a relevant Business or Marketing subject
Scottish Advanced Higher BB
including one of the following: Accounting, Business, Economics or Maths plus AABB at Higher.
International Baccalaureate Diploma Programme 34 points
to include a minimum of 5 in HL Business.
GCSE/National 4/National 5
It is also a requirement of every applicant to have English and Mathematics at a minimum of National 5 Grade C or GCSE Grade C or 4 (or equivalent)
Scottish HNC Pass
HNC in Marketing Communication, Business, Marketing or Advertising and PR with A in graded unit.
Scottish HND Pass
HND in Marketing Communication, Business, Marketing or Advertising and PR with BB in graded units.
T Level
We will consider T Levels as suitable for entry to our degree programmes, however, certain subject requirements may be required for entry to specific programmes. Where this is not evident as part of the T Level studies, we may ask for additional qualifications.
We operate contextual admissions defined by our Fair Access Policy which may mean entry requirements are flexible.
We accept a wide range of other qualifications from the UK, Europe and International countries. Please contact the Undergraduate Admissions Office for further information on the entry requirements for these.
English language requirements
Applicants whose native language is not English and who have not been educated previously in the English language must provide evidence of their English language ability to ensure they can cope with the demands of a Heriot-Watt programme taught and assessed in English. Further information about the English Language tests that we currently accept as proof of English Language ability including our own English Language programmes, can be viewed on our website.
HWU English Language Requirements https://www.hw.ac.uk/study/entry/english-language-requirements.htm
Historical entry grades data
This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
Not enough data available
We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.
Fees and funding
Tuition fees
Per year tuition fees
| Location | Fee | Year |
|---|
* This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Additional fee information
202627 tuition fees are subject to confirmation
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