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Psychology of Fashion

Course details
  • BSc (Hons)
  • 3 Years
  • Full-time
  • 28/09/2026
  • Undergraduate
Course location
London College of Fashion

Course summary

Learn psychological theories, concepts and methods of enquiry and apply them to the fashion industry, allowing you to tackle real business challenges.

What can you expect?
BSc (Hons) Psychology of Fashion, breaks new ground by applying psychological science in the context of fashion to enable an evidence-based understanding of human behaviour across the broad spectrum of the fashion industry.

  • Consumer behaviour: Deep dive into the psychological factors that drive consumer behaviour, exploring how emotions, identity, and social influence shape fashion choices.

  • Unique: Gain an understanding of how psychological principles influence fashion marketing, retail strategies, and product development, preparing you for careers in fashion branding and marketing, in this one-of-a-kind course.

  • Employability: Gain a distinctive edge with a broad knowledge of both fashion business and the biological bases of behaviour. Psychology can be applied in all contexts across the fashion industries and beyond.

  • British Psychological Society accreditation: Our course content is aligned with the British Psychological Society (BPS) core areas and is accredited by the BPS. This brings recognition of the high level of professional skills students on this course can demonstrate.

  • Research skills: Develop strong research skills, analysing consumer attitudes and behaviours through qualitative and quantitative methods to predict future fashion trends.

About London College of Fashion
Studying at London College of Fashion, UAL, will immerse you in the global fashion industry.

Everything we do is focussed on this powerhouse industry and we offer courses that cover all areas of fashion, including design, media, communication and business. We are a global leader in fashion education and our home in London allows you to tap into the industry opportunities on offer across the capital. You’ll learn from experts in their field with a wealth of professional experience and we’ll prepare you for life after graduation as well, with employability support, live industry briefs, guest speakers and more.

Through teaching, research and collaboration, we’ll prepare you for shaping the fashion industry of the future.

How to apply

Apply by
14 January

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
C800
Institution code:
U65
Campus name:
London College of Fashion
Campus Code:
F

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

UCAS Tariff

120 UCAS tariff points from one or a combination of accepted full level 3 qualifications

A level

Three A Level Passes at Grade B or above (preferred subjects include Sociology, Biology, Mathematics, English, Philosophy, Economics, Politics, Business Studies and Psychology (Psychology A Level needs to be passed at Grade C or above))

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

Distinction, Distinction, Merit at BTEC Extended Diploma (preferred subjects Art & Design)

Access to HE Diploma

Access Diploma or 120 new UCAS tariff points from the Access to HE Diploma

GCSE/National 4/National 5

In addition to full level 3 qualifications equivalent to 120 UCAS Points, six GCSE passes at grade A*-C or grade 9-4, including Maths and English

Historical entry grades data BETA

This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

Not enough data available

We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.

Fees and funding

Tuition fees

LocationFeeYear
England£9535*Year 1
Northern Ireland£9535*Year 1
Scotland£9535*Year 1
Wales£9535*Year 1
Channel Islands£9535*Year 1
Republic of Ireland£9535*Year 1
EU£29990*Year 1
International£29990*Year 1

* This is a provisional fee and subject to change.

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.

Additional fee information

PLEASE NOTE the above fees are for entry in 2025. Tuition fees for the 2026/27 academic year have yet to be determined and may increase for new and continuing students. More information about tuition fees for entry in 2026/27 will be published in due course, with further information about tuition fees at UAL available on our website: https://www.arts.ac.uk/study-at-ual/fees-and-funding/tuition-fees/undergraduate-tuition-fees

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