Course contact details
Admissions Office
Email:admissions@stir.ac.uk
Phone:01786 467044
University of Stirling
Stirling
FK9 4LA
Sport Business Management
- BA (Hons)
- 4 Years
- Full-time
- 14 September 2026
- Undergraduate
- Main Site
Course summary
Sport is a global phenomenon that captivates audiences and transcends boundaries. Underpinning it all, the business side of sports is a dynamic, competitive industry in its own right, involving instantly recognisable brands and hugely popular products, services and events.
Our Sport Business Management course equips you to meet the industry’s need for technically competent, customer-oriented and commercially-minded practitioners who can apply their knowledge across the domestic and international sports markets. You’ll graduate with core management skills and an understanding of key contemporary issues in sport business – from marketing and branding, to sponsorship, event management and corporate social responsibility.
Everything you study will be rooted in the needs of industry, and you’ll be taught in realistic, sports-based working environments. Stirling is one the best places to study sport in the UK and provides a unique context for your studies.
We’re Scotland's University for Sporting Excellence and were awarded UK Sports University of the Year 2020 (The Times and The Sunday Times Good University Guide). We're also 1st in Scotland for sports research with 80% of our research in Sport and Exercise Sciences and 80% of our research in Business and Management Studies classed as world leading or internationally excellent (REF 2021). Your career in the sports business starts here.
How to apply
Apply by
14 January
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N8U6
- Institution code:
- S75
- Campus name:
- Main Site
- Campus Code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
Entry requirements for advanced entry (i.e. into Year 2 and beyond)
Year 2 entry – Three-year honours
SQA Advanced Highers
ABB
GCE A-levels
ABB
IB Diploma
35
Essential subjects
To include Business and Physical Education
Entry requirements
UCAS Tariff Not accepted
A level BBB
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) DDM
Scottish Higher AABB
International Baccalaureate Diploma Programme 30 points
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6 | Obtain IELTS 6.0 with 5.5 minimum in each skill or equivalent. |
If you don’t meet the entry requirements there are English language courses which can help you prepare for your degree: https://www.stir.ac.uk/international/international-students/pre-sessional-english-language-courses/
English language requirements https://www.stir.ac.uk/international/international-students/english-language-requirements/
Historical entry grades data
This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).
It is designed to support your research but does not guarantee whether you will or won't get a place.
Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
Not available
Historical entry grades data is not currently available for University of Stirling - we are working with them to try and make it available soon - learn more.
Fees and funding
Tuition fees
Per year tuition fees
| Location | Fee | Year |
|---|
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Additional fee information
Scottish students can apply to the Student Award Agency for Scotland (SAAS) to have tuition fees paid by the Scottish government.
Students from the rest of the UK can apply for financial assistance, including a loan to cover the full cost of the tuition fees, from the Student Loans Company.
Fee information for International and EU students, can be found on the course webpage:
https://www.stir.ac.uk/courses/
The University of Stirling offers a range of scholarships, further information can be found on our website: https://www.stir.ac.uk/scholarships/
Related courses
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