International Fashion Management and Marketing (with foundation year)

On this course, you’ll live and breathe fashion. Surrounded by London’s vibrant streets, and taught by industry experts, you’ll learn to create global success for different types of fashion labels.

The foundation year aims to provide you with a solid grounding for building a career in fashion management. You’ll seek to learn all the key components of successful leadership, along with essential knowledge of general business operations domestically and globally.

The International Fashion Management and Marketing BA (Hons) degree is geared towards the marketing and management of fashion brands, rather than fashion design or production. Your skills should be transferable across wide industry sectors, so you won’t be limited to fashion if you’d like to branch out.

When you graduate, you should be ideally placed to begin a career in junior marketing and management-related roles. You may choose instead to go into merchandising, supply chain, sustainable fashion, brand management or consultancy. You could also build a fashion career in a specialist area of the creative professional marketing services sector, either on the agency or client side. Areas such as public relations (PR), digital marketing, advertising, creative direction, account management and trend forecasting could also be popular careers for you.

For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.

In the foundation year, the modules are:

Business Communications

Management Skills

Marketing for Business

Global Business

During the degree part of the course, the modules are:

Year 1:

Professional and Academic Skills

The History and the Future of Fashion

Introduction to Contemporary Fashion Marketing

International Business Cultures

Contemporary Digital Landscapes

Business and Management Essentials for Future Fashion Management

Year 2:

Consumer Behaviour

Personal Branding and Promotion in International Fashion

Introduction to Fashion Operations

Sustainable Fashion Supply Chain

Digital Communication and Marketing in Fashion

Project Management for Events

Placement year/study abroad:

UK Work Placement

International Study/Work Placement

Final year:

Research Methods for the Creative and Services Industries

Innovation and Global Entrepreneurship

International Strategic Brand Marketing

Creativity and Innovation

Plus one of the following two modules:

Internship Project

Dissertation