Marketing

This course focuses on the discipline of marketing and will appeal to those with creative flair, an analytical mind and an interest in brands as commercial products and services, as ideas, and as charities and symbols in a variety of organisational settings.

Marketing plays an enormous part in our everyday lives – in fact, it is present in almost every exchange of goods and services. For those with creative flair, analytical minds and a love of communicating, our Marketing BA (Hons) course could lead to a potential future career in this exciting field.

Key Course Benefits

• Prepare for your future - Prepare for a future career in marketing with a work placement. Past students have secured placements at IBM, L’Oreal, Rolls Royce, Microsoft, Procter and Gamble, Goldman Sachs, Disney and Warner Brothers.

• Latest tools and techniques - Learn from experienced staff who have worked as marketing executives, managers and directors of private and public sector organisations.

Chartered Institute of Marketing (CIM) Graduate Gateway Programme
This course is part of the CIM Graduate Gateway programme, with the modules of the course aimed to map to certain CIM professional qualifications. This means that students who successfully complete the Marketing BA (Hons) course at Coventry University are exempt from certain modules of CIM qualifications. Please visit the CIM Graduate Gateway website for further information. Direct application and additional fees apply to study modules with the CIM.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• European Foundation for Management Development
• Chartered Institute of Marketing
• Business Graduates Association
• Small Business Charter
• Chartered Association of Business Schools
• Association to Advance Collegiate Schools of Business
• Principles for Responsible Management Education