UCAS Teachers and Advisers Conference 2026

Dan Barcroft is an established leader in higher education marketing, admissions, and student recruitment, with over two decades of experience driving strategic ambition and engagement in the areas of external relations. As the current Director of Marketing, Admissions, Recruitment, and Communications at The University of Sheffield, Dan leads a dynamic team of over 300 professionals and has been instrumental in reshaping the university’s student recruitment and admissions strategies, brand positioning, and communications approaches. Dan’s current team have been repeatedly recognised for their work, including achieving Times Higher Ed Marketing Team of the Year in 2023.