Audience-first marketing for higher education
Wednesday 24 May 2023
11:45 - 12:30
Open to all
Open to all
Summary
Content marketing is a strategy, but 9/10 of the posts you read about HIGHER ED content marketing focus on tactics. We’re missing a trick. Anglo-American University drove 61 applications from a single TikTok creator. Full Sail University recruits students from its 17K subscribers on Twitch. Chicago University generates revenue DIRECTLY from its podcast network. Content Marketing works for higher ed, but we need a playbook on how to make it happen. Join Kyle Campbell (Founder of Education Marketer) and learn how to recruit students from the content you publish.
